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Dec 14, 2024
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2009-2010 Undergraduate Studies Bulletin [Archived Catalog]
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JOUR 304 - Mass Communications ResearchCredits: 3
Fundamentals of mass communications research methods and applications. Survey, observational and experimental research; primary research data-gathering techniques; secondary research sources; data analysis; message, market, competitive and audience research measures.
Prerequisites
JOUR 201 and a course in basic statistics
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