Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Skip to Main Content
    Columbia Campus
  Jun 02, 2023
2009-2010 Undergraduate Studies Bulletin 
2009-2010 Undergraduate Studies Bulletin [Archived Catalog]

JOUR 304 - Mass Communications Research

Credits: 3
Fundamentals of mass communications research methods and applications. Survey, observational and experimental research; primary research data-gathering techniques; secondary research sources; data analysis; message, market, competitive and audience research measures.

JOUR 201 and a course in basic statistics